Case Study | J.Renee
J.Renee Increases E-Commerce Sales by 5X with Mertech Services and Thriftly.io
About the client
J.Renee sells stylish, affordable shoes and accessories to customers around the world. Spurred on by two brand acquisitions, J.Renee asked Mertech to overhaul and streamline their company’s online marketplace. Mertech delivered a sleek shopping experience that’s led to a significant increase in J.Renee’s page views, customers, and sales.
Mertech Services Provided
Fashion Follows Function(s)
J.Renee had two requirements for their new online marketplace: it had to look good, and it had to be fast. J.Renee’s savvy shoe shoppers needed to be able to quickly find what they were looking for, whether they were purchasing from a desktop computer or a mobile device. And J.Renee’s site needed to be able to handle the increased traffic they expected without slowing down or crashing.
Mertech’s consulting services team modernized and optimized J.Renee’s website, establishing a look and feel that could compete with any other leading shoe brand. Our team took special care to create an elegant, easy-to-navigate mobile marketplace, as well as a smooth and secure user experience. Mertech’s developers also significantly increased the site’s traffic capabilities, resulting in an online storefront that could support five times as many customers.
Before our team’s intervention, J.Renee’s online store took a staggering four seconds to show a shoe to customers. Afterward, the new J.Renee.com was showing shoes at sub-second speeds, translating to increased views, customers, and sales.
With their new online store in place, J.Renee’s sales have increased by 5x per year. They’ve also seen a substantial increase in page views (200K in 2014 to 1.1MM in 2016) and online customers (5,000 in 2014 to 15,000 in 2016).
CIO, J.Renee Group
Rewriting our existing code and applications to function efficiently on web and mobile would’ve cost more than we were willing to spend. Thankfully, we found Thriftly, which let us start with our existing code and turn that into APIs.