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7 Cloud Migration Strategy Types & How to Pick the Right One

7 Cloud Migration Strategy Types & How to Pick the Right One

This post is co-authored with Riaz Merchant, President and CEO at Mertech.

The shift towards the Cloud is evident on a global scale, with 94% of companies using cloud computing services in 2024.  

Yet, the journey to the Cloud is far from straightforward. Technical complexities and misalignment with the overall business strategy make the process daunting for many.  

That's why crafting a solid cloud migration strategy is crucial. This is your roadmap, detailing every step from the initial assessment to the final shift, ensuring a smooth transition to cloud computing.  

But where do you start, and how can you avoid the pitfalls that lead 50% of cloud ventures to falter or exceed budget?  

This guide offers an insider's view into developing a comprehensive cloud migration strategy, highlighting the key components, main types, and proven methodologies you should be aware of. 

Why Do You Need a Cloud Migration Strategy? 

A cloud migration strategy can help you harvest all the benefits of cloud migration - from scalability and flexibility to enhanced collaboration and accessibility and everything in between. 

However, while research indicates that businesses moving over half of their operations to the Cloud can see profit growth by up to 11.2% annually, many organizations encounter significant cloud migration challenges.  

These include cloud migration security and compliance risks, as highlighted by 56% of CIOs, and the complexities of aligning migration strategies with clear business objectives.  

A well-constructed cloud migration strategy:  

  • Mitigates risks associated with the process, such as potential cloud outages, data loss, or security breaches 
  • Allows for the optimization of cloud resources, ensuring that you only pay for what you use 
  • Empowers your team with the tools and flexibility needed to innovate and respond to market demands rapidly 

With the right strategy, the Cloud becomes a platform for transformation, enabling your business to thrive in the cloud era. 

Cloud Migration Planning Guidelines and Best Practices 

The path to a successful cloud migration involves meticulous planning and execution. Here, we delve into the cloud migration best practices, ensuring your venture into the Cloud is both smooth and beneficial. 


Before taking the leap, it's crucial to outline your objectives and conduct a thorough analysis of your current IT infrastructure. The financial benefits of cloud migration is what drives most transition projects, but there's much more to it than just cost.

The cloud migration project plan involves evaluating the resources, costs, and potential risks associated with your cloud migration. It's also a moment to contemplate if continuing with an on-premises solution might sometimes be more cost-effective than moving to the Cloud.  

Preparing your team through training and planning for necessary reengineering activities is equally important to ensure a seamless transition. 


Once you've created the cloud migration roadmap, the next phase is the implementation itself.  

Setting up a functional development environment is your starting point, ensuring all components mesh well in the new cloud setting.  

Parallel running of old and new systems can provide a safety net, allowing for real-time troubleshooting before fully committing to the migration. You should monitor your system's security and performance during this phase to catch and rectify any issues promptly.  

Remember, migration is not only about moving your IT resources but also optimizing them for the Cloud in order to harvest all the benefits. 


After the migration, the focus shifts to making sure everything runs as expected.  

This includes verifying data integrity, securing your cloud environment, and maintaining system performance. Continuous monitoring of KPIs is essential, as is having a skilled IT team ready to manage the new infrastructure and address any emerging challenges.  

If needed, you can acquire professional support that can introduce your staff to all essential cloud processes, policies, and structures. 

Infographic that showcases the best practices of every cloud migration strategy.

How to Pick the Right Migration Strategy for Your Business? 

There are 7 different cloud migration strategies you can adopt based on your business needs. Here's a detailed breakdown of each, along with their use cases, advantages, and disadvantages: 

1. Rehost (Lift and Shift) 

Rehosting (also known as the lift-and-shift approach) involves moving on-premises applications to the Cloud without modifying their architecture. This strategy offers a straightforward path to cloud adoption, leveraging existing investments while minimizing initial disruption. 

This strategy is ideal for: 

  • Quick migration that doesn't require immediate cloud optimization 
  • Off-the-shelf applications that cannot be modified 


  • Minimal disruption 
  • Suitable for large-scale migrations 
  • Lower cost of utilizing the Cloud 


  • Misses out on cloud-native features 
  • May perpetuate existing inefficiencies 
  • May experience latency issues 

2. Relocate 

Relocation entails moving applications to a cloud environment with minimal changes. This approach is similar to rehosting with the difference that it allows you to create a virtual copy of your on-premises data in the Cloud (e.g., Kubernetes and VMWare), allowing you to retain existing tools and processes while leveraging the cloud infrastructure. 

This strategy is ideal for businesses aiming for: 

  • Quick cloud transition with slight optimizations 
  • Transitioning from on-premises to cloud with clear cost benefits 


  • Reduced operational costs 
  • Minimal changes required 
  • Enhanced operational continuity 


  • Offers limited opportunities to optimize for cloud-native capabilities 
  • May require additional investments later to fully leverage cloud benefits 

3. Replatform 

Replatforming means making minor modifications to applications to optimize them for the Cloud without overhauling their fundamental architecture. This "lift, tinker, and shift" approach enables businesses to gain cloud efficiencies without extensive redevelopment. 

This strategy is ideal for applications that: 

  • Need slight adjustments for cloud optimization 
  • Can leverage the cloud benefits without the need to refactor them 


  • Provides a balance between speed of migration and cloud optimization 
  • Enables utilization of specific cloud features 


  • Risk of project scope creep as minor adjustments lead to larger changes 
  • May require significant planning and testing to ensure compatibility and performance 

4. Refactor (Re-architect) 

Refactoring involves significant modifications or complete rewriting of applications for the Cloud. This approach is about building for the future, ensuring applications are scalable, resilient, and fully integrated into the cloud ecosystem. 

This strategy is ideal for: 

  • Applications needing modernization to meet business objectives 
  • Leveraging advanced cloud capabilities like serverless computing and microservices 


  • Unlocks the full potential of the Cloud for better performance, scalability, and innovation 
  • Future-proofs your apps for evolving business and technological landscapes 


  • Requires substantial investment in time, resources, and expertise 
  • Involves complex project management 
  • Has the risk of potential operational disruptions 

5. Repurchase 

The repurchase strategy (also known as "drop and shop") entails moving from traditional on-premises applications to cloud-native SaaS alternatives. It's a strategic decision to adopt modern, managed solutions that align with current business needs and cloud best practices. 

This strategy is ideal if you aim to: 

  • Transition from outdated or unsupported on-premises software  
  • Adopt advanced, cloud-native capabilities without legacy baggage 


  • Simplifies IT operations through vendor-managed solutions   
  • Offers immediate access to the latest functionalities and integrations 


  • May lead to data migration challenges and require adaptation to new workflows 
  • Potential loss of custom functionality available in legacy systems 

6. Retire 

This strategy involves identifying and discontinuing applications that no longer provide business value. It's about optimizing your IT portfolio by eliminating redundant, outdated, or unused systems to focus resources on areas of strategic importance. 

This strategy is ideal in the following case scenarios:  

  • Streamlining operations and focusing investment on high-value cloud initiatives 
  • Reducing maintenance costs and complexity within the IT landscape 


  • Frees up resources for more critical cloud migrations and innovations 
  • Simplifies the IT environment, reducing overhead and security risks 


  • Requires thorough analysis to avoid impacting business operations negatively 
  • Potential challenges in data preservation and access for retired applications 

7. Retain 

Retaining involves keeping certain applications on-premises or delaying their migration to the Cloud. This cautious approach allows you to maintain stability for critical systems while strategically planning your cloud journey. 

This strategy is ideal for:  

  • Applications that are not ready or suitable for cloud migration 
  • High-compliance workloads or applications with stringent latency requirements 


  • Ensures operational stability and risk management for sensitive systems 
  • Facilitates a phased approach to cloud migration, allowing for strategic planning 


  • Requires ongoing maintenance of on-premises infrastructure 
  • Delays full realization of cloud benefits across the organization 

Diagram that explains the processes of a cloud migration strategy.

Components of a Solid Cloud Migration Strategy 

Creating a robust cloud migration strategy involves a deep dive into several critical components. Here's a closer look at these essential elements: 

Data Access and Integrity Management 

Ensuring data remains intact and readily available minimizes the risk of data loss or corruption. This is especially important when dealing with large volumes of data or complex database structures. 

Meticulous planning and testing are also necessary to safeguard data integrity. While time-consuming, this process is vital for maintaining trust and ensuring business continuity. 

Business Logic and Requirements Definition 

This involves outlining the functional requirements and core processes the cloud infrastructure must support. By doing so, the migration can be tailored to meet specific business goals, ensuring the cloud environment efficiently supports your most vital operations.  

Mapping out these requirements in detail can be demanding, but it ensures a seamless transition of operational workflows to the Cloud. 

Security Requirements Evaluation 

Security is essential for identifying potential vulnerabilities and ensuring the cloud environment meets all necessary regulatory compliance requirements.  

This step is critical for migrating data subject to strict regulatory standards and securing sensitive information. While the complexity of the security landscape requires specialized knowledge, effective planning protects against breaches and ensures compliance with industry regulations. 

Cloud Infrastructure and Deployment Model Definition 

This requires selecting the most suitable cloud infrastructure and deployment model (public, private, or hybrid cloud migration) based on scalability, performance, and cost considerations.  

The choice between these models directly affects your performance and cost efficiency. This means you can select the most appropriate solution for your specific needs.  

Remember: Although the decision-making process can be complex, it is crucial for achieving optimized performance. 

UI/UX Needs and Transformation Plan 

This focuses on transforming or creating user interfaces and experiences optimized for cloud delivery. By designing responsive and intuitive interfaces, you ensure that users can effectively interact with applications post-migration.  

This component requires significant resources for design and development but is fundamental for enhancing user satisfaction and facilitating modern, flexible work environments. 

Trust Mertech to Assist Through Every Step of the Cloud Migration Strategy 

FMS Case Study: Leveraging Thriftly to Unlock Success 

Mertech played a pivotal role in Freight Management Systems' (FMS) transformation, leveraging and Microsoft Azure to transition FMS to a hybrid cloud setup efficiently. This enabled FMS to rapidly deploy its cloud offering, integrating existing on-premises solutions with cloud capabilities without extensive redevelopment.  

This strategic move not only expedited the company's cloud market entry but also enhanced its service delivery to meet modern digital demands.  

Are you ready to embark on your cloud transformation journey? 

Mertech, awarded the Microsoft Gold Competency in Cloud Platform, offers a wide range of cloud migration services. Leverage our expertise to take your applications to the next level. 

Schedule a Free Consultation


Frequently Asked Questions

1. How to Account for Business Continuity in a Cloud Migration Strategy?

Ensuring business continuity during cloud migration involves meticulous planning and the implementation of redundancy measures. This means having backup systems in place and a clear rollback plan if things don't go as expected.  

The aim is to minimize downtime and maintain operational integrity so services remain uninterrupted for users. 

2. What are the Main Reasons why Cloud Migrations Fail?

Cloud migrations often falter due to: 

  • Inadequate planning 
  • Insufficient understanding of cloud costs 
  • Lack of security considerations 
  • Underestimating the complexity of data migration 

Additionally, if you don't align the migration with business objectives, this can lead to decreased migration effectiveness. 

3. What Resources are Expected to be Involved in the Execution of the Cloud Migration Strategy?

The successful execution of a cloud migration strategy typically requires a mix of IT and business stakeholders, including cloud architects, project managers, security experts, and compliance officers.  

Significant technological resources, such as migration tools and services, alongside training for IT staff, are also crucial components. 

4. Will the Cloud Migration Strategy Change in Public or Private Environments?

Yes, the strategy will vary. Public cloud migration strategies may focus more on scalability and cost-efficiency. 

On the other hand, a private cloud migration strategy might prioritize security and compliance. The choice impacts data governance, architectural considerations, and operational models to accommodate the specific advantages and challenges of each environment. 

5. What Types of Cloud Migration Strategies are Best Suited for a Hybrid Cloud Setup?

Hybrid cloud migration strategies emphasize flexibility, interoperability, and secure connectivity.  

To achieve that you should adopt containerization, microservices, and APIs that ensure seamless operation between on-premises and cloud environments, allowing for a balanced approach that leverages the strengths of both. 

6. Does the Enterprise Cloud Migration Strategy Entail More Risk Management?

Absolutely. Enterprise migrations must consider the broader impact on business operations, requiring comprehensive risk assessments that cover security, compliance, and potential disruptions.  

Risk management strategies must be integral, with contingency plans meticulously crafted to address any unforeseen challenges. 

7. How Long Does Cloud Migration Take to be Executed?

The timeline for cloud migration can vary widely depending on the scope of the project, the complexity of the existing infrastructure, and the specific goals of the migration.  

Small to medium migrations might take a few months, while larger enterprise migrations could extend over several years to strategically manage risks and minimize operational disruptions. 


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